Building Economic Futures for Americans with Disabilities
Real Economic Impact Tour
Corporate Sponsorship
The new frontier for increasing asset ownership for low-income Americans through free tax preparation, financial education and access to mainstream financial institutions has not included people with disabilities and their families. To create an unprecedented opportunity to reach this market segment, the National Disability Institute (a 501(c)(3) organization) has created a public-private partnership with community and government organizations as well as corporations and small businesses to bring the Real Economic Impact Tour to more than 50 cities nationwide. The tour is designed to produce:
- New opportunities for Americans with disabilities and their families to achieve financial independence;
- Immediate market creation for corporate sponsors; and
- Measurable economic growth in targeted cities.
Activities in each city are designed to meet the needs of the community with core components including:
- Financial education classes;
- Free tax preparation;
- Special events to connect to corporate partners;
- Credit, debt, and homeownership counseling;
- Training about federal work incentives to promote self-sufficiency;
- Training about access and use of public benefits; and
- Training and technical assistance leveraging existing community resources.
Corporate partners have found that the Real Economic Impact Tour not only provides visibility to this untapped segment, it also strengthens corporate social responsibility efforts and helps companies commit to their diversity goals. By participating in this ground-breaking program, companies have an unprecedented opportunity to reach hundreds of thousands of consumers across the country in a meaningful way.
There are several opportunities for corporations to participate and benefit from the 2007/2008 Real Economic Impact Tour:
- Making a tax-deductible financial investment in the REI Tour;
- Providing employees volunteer opportunities facilitating education and training workshops;
- Inclusion in the REI Tour website, company logo, and hotlink to your company (Featured Sponsor);
- Recognition in Publications: Annual Report, REI Tour Brochure, bi-monthly newsletters, and other publications;
- Access to REI Tour consultants, extensive articles, curriculum, and resources;
- Guidance on organizational assessment regarding outreach to people with disabilities;
- Aid in setting up an affinity group on asset accumulation in company and/or continued support in a disability-related affinity group;
- Logo and acknowledgement in all REI Tour conference materials;
- Creating customized activities in all cities that provide additional impressions to consumers;
- Providing logo on premium items such as t-shirts, ballpoint pens, and tote bags;
- Creating co-branding relationships with partner organizations; and
- Providing brochures, pamphlets and other materials that detail your company’s services and products.
In addition to these opportunities, the REI tour can provide you with specialized sponsorship opportunities to meet you company’s needs. Your company may now play a role in impacting the lives of thousands of individuals with disabilities and their families. To learn more contact Carmen Jones, Development Director at 703.626.0651 or cjones@disability-marketing.com.