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If he has marketing savvy, does it mean there is nothing to worry about? SEO is part of digital marketing methods. Of course, each expert must have marketing skill to ensure the technique you will implement for your online business will work as it should. Both you and your expert must have an excellent communication skill. However, you two need to understand what each of you talks to another during a consultation. So, what will you do when the expert you choose can’t meet the needs of your business? SEO expert works with different type of business.